Xinyi Zheng

Brand Choice: Roku Gin – “Roku Zero” (Non-Alcoholic Gin)

“Savor Every Note, Without the Buzz.”
Roku Gin, known for its premium Japanese botanicals and meticulous craftsmanship, can enter the non-alcoholic space with Roku Zero—a zero-proof alternative that preserves the botanical complexity and refined taste that Roku Gin lovers expect.

Why Roku?

• Roku is rooted in Japanese culture and nature, aligning perfectly with the growing mindful drinking movement.
• The brand’s six signature botanicals (sakura flower, sakura leaf, yuzu peel, sencha tea, gyokuro tea, and sansho pepper) evoke a sense of tradition and ritual that appeals to the “sober-curious” audience.

📢 Disclaimer:
This content is created as part of a class project and is not affiliated with or endorsed by Suntory Global Spirits or Roku Gin. All ideas, designs, and concepts presented are for educational purposes only.

Out-of-Home Ads Concepts

Bus Shelter Ad

Description:

Busy checking your phone while waiting for the bus? The bus is about to arrive! Why not take a moment to savor this Gin Zero?
The ad is designed to look like a paused TikTok video, with the drink as the focal point. This visual can easily capture the curiosity of people waiting for the bus—“Why is this video paused?” They might put down their phones to read the text and even search for the product on social media.

Bulletin Billboard

Description:

Driving for too long on the highway and feeling parched? Craving a refreshing beer but worried about driving? Roku Zero is your best choice. Crafted with traditional Japanese techniques, one sip feels like a journey to Tokyo. Completely alcohol-free, so you can drive with peace of mind.

Next stop, Roku Zero.

Instagram Posts

Webpage copy

Savor the Journey, One Sip at a Time

Taste Tokyo Without the Buzz

Picture this: You’re driving along the scenic coast, the sun is setting, and the cool breeze is brushing against your face. You’ve been on the road for hours, and all you want is something refreshing to quench your thirst. A cold drink sounds perfect, but alcohol isn’t an option when you’re behind the wheel. That’s where Roku Zero comes in.

Roku Zero is more than just a non-alcoholic version of the beloved Roku Gin—it’s a tribute to Japanese craftsmanship, blending the finest botanicals to create an authentic, flavorful experience. Every sip tells a story, transporting you through the vibrant streets of Tokyo, the serene gardens of Kyoto, and the coastal breeze of Okinawa—all without a drop of alcohol.

🌸 A Journey Through Japan in Every Sip

Sakura Bloom from Tokyo – Delicate and floral, this note embodies the elegance of springtime in Tokyo, where cherry blossoms fill the air with sweetness. It’s light and fragrant, adding a hint of softness to Roku Zero.

Sencha Tea from Kyoto – Drawing inspiration from Japan’s ancient tea culture, Roku Zero features subtle notes of sencha, capturing the peaceful essence of Kyoto’s traditional tea houses. Its earthy aroma grounds the drink, balancing the citrus and floral highlights.

Yuzu Peel from Shikoku – Zesty and invigorating, the vibrant tang of yuzu peel adds a citrusy kick, echoing the lively markets and bustling energy of Japan’s southern islands.

Sansho Pepper from Osaka – For a subtle twist, Roku Zero includes the distinctive spice of sansho pepper, adding a gentle warmth that lingers on the palate—an homage to Osaka’s vibrant street food scene.

🍹 How to Savor Roku Zero: Drink Mindfully, Enjoy Fully

Whether you’re behind the wheel or winding down after a long day, Roku Zero offers a mindful alternative that lets you stay sharp while indulging in complex flavors. Here’s how to make the most of your experience:

✅ Classic Gin & Tonic Twist: Pour Roku Zero over ice, add a splash of tonic, and garnish with a slice of yuzu or lemon for a refreshing, alcohol-free delight.

✅ Zero-Proof Highball: Mix Roku Zero with sparkling water and a dash of bitters for a crisp, bubbly sensation that’s perfect for social gatherings or quiet evenings.

✅ Roku Zero Mocktail: Experiment with seasonal fruits and herbs to craft creative non-alcoholic cocktails that suit your mood. Try muddling fresh berries with mint or adding a splash of ginger ale for a spicy twist.

Stay Refreshed, Stay in Control

In today’s fast-paced world, it’s easy to get caught up in the rush. Roku Zero offers a chance to pause, refresh, and savor the moment—wherever life takes you. Whether you’re embarking on a road trip, unwinding after a long meeting, or enjoying a picnic with friends, Roku Zero gives you the freedom to indulge without compromise.

Why choose between great taste and staying alert when you can have both?
➡️ Ready to taste Japan without the buzz? Discover Roku Zero and elevate your mindful drinking experience today.