Welcome — I’m Xinyi Zheng, a strategic communicator in public relations and advertising. I bring ideas to life through thoughtful storytelling, design, and cultural insight.
This is where my passion for storytelling, design, and exploration comes to life. Whether it’s through public relations, visual creativity, or sharing my latest adventures, I’m here to connect, inspire, and create. Dive in, explore, and let’s make something amazing together!
FROM THE PORTFOLIO
Explore a selection of my recent work across branding, strategy, and storytelling—each shaped by insight, creativity, and purpose.
Suntory Roku Zero
Tradition Meets Modern Taste
To launch Suntory’s Roku Zero, this campaign spotlighted the fusion of heritage and innovation. With a clean aesthetic and messaging that bridged Japanese craftsmanship and contemporary wellness trends, the work positioned Roku Zero as more than a drink—it became a mindful lifestyle choice.
This Is A24
Reframing Indie Cinema
A visual-first campaign designed to reintroduce A24 to wider audiences, This Is A24 turned the perception of “too weird” into “worth watching.” Through emotionally resonant storytelling and striking visuals, the campaign invited skeptics into the heart of A24’s unforgettable films.
Milk the Season
Get ready to glow all season long
From cozy Thanksgiving dinners to sparkling Christmas parties and bold New Year’s countdowns, Milk Makeup has everything you need to look fresh, hydrated, and fierce — no matter the weather outside.
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